Amazon Review Intelligence

Prioritized actions
straight from your customers.

Sentopi reads every Amazon review for your product, scores every complaint by revenue impact, and hands back a ranked fix list with the owner already assigned.

Get My Free 48hr Report → Custom analysis of 100 reviews · No commitment
See what your rating gap costs you → 30 seconds, no sign-up required.
Jenn's Kitchen: Ceramic Pour-Over Mug
★★★★☆ 4.0 avg · 847 reviews ↓ Slipping
4.0 ★ current
4.5 ★ if top 3 fixed
Total at risk $24,600 / yr
P0 Cracking / chipping on arrival ↑ Rising
HIGH Listing over-promise ↑ Rising
Coverage
Every review, read
Most seller tools just monitor your star rating. Sentopi pulls every written review, 1 star through 5, and decomposes the why behind each complaint.
The pattern
40-55%
of 1-star reviews trace to listing accuracy, not product failure. Most fixes are copy changes. (Sentopi analysis of 4,842 reviews across 9 brands.)
Typical revenue at risk
$24,600 / yr
for a $25 product at 4.0★ vs. 4.5★, 800 reviews/yr. Yours is calculated to your price and volume.
Turnaround
48 hours
from URL to ranked fix list, with owners pre-assigned to product, marketing, or ops.

Get your free
fix list.

Drop your Amazon product link and we'll build your rating report from 100 reviews: the top complaint categories, priority scores, and what's actually driving your 1-stars.

Built from 100 of your actual reviews
Priority-scored issues, ranked by impact
Complaint categories broken into product, ops, and marketing
No commitment, delivered within 48 hours
Your email stays with us. No third-party sharing, ever.
Get My Free 48hr Report
Free for your first product. Delivered within 48 hours.
We'll build your rating report from 100 reviews of this product.
Your free report shows you the opportunity. The full analysis shows you how to get there.
The Problem

You already know
something is off.

Your star rating is stuck and you don't know which complaint categories are actually driving 1-stars.

You know there are listing accuracy issues. Reading hundreds of reviews to find them isn't how you're spending your week.

Your team debates whether problems are product, ops, or marketing. No data to settle it.

Every analysis is built around one question: what do we fix first, who owns it, and how does it move our rating?
Root Cause Breakdown 3,725 reviews · 7 brands
Listing accuracy
~47%
True product failure
~28%
Ops / fulfillment
~15%
Other expectation gaps
~10%

Across the 7-brand sample, listing accuracy drove 40-55% of 1-star reviews. The fix is almost always a copy change, not a product change. Knowing which half is the entire game.

Research

What 4,842 Amazon reviews reveal about listing accuracy.

Across 9 brands spanning pet wellness, specialty food, beverages, smart home, and home goods, 40-55% of 1-star reviews traced to listing accuracy problems, not product failures. The fix is usually a copy change.

Read the analysis →
4,842
Reviews analyzed
9
Brands, 5 categories
40-55%
Fixable with copy
What You Get

A fix list, not a report.

Fix issues at the root, not the symptom.

Every complaint is decomposed by cause: listing copy problem, product failure, or ops issue. Each one routes to the right owner with a specific action attached.

See exactly what changed last month.

Catch a rising complaint category before it compounds into a rating drop. Month-over-month tracking shows which issues are accelerating and which are resolving.

Know who owns every fix before you leave.

Every action item comes out of the analysis pre-assigned to product, marketing, or ops. No debate, no interpretation required.

Who owns your negative reviews?
50% Marketing
30% Product
20% Ops
Marketing: copy fixes
  • Listing claim rewrite
  • Onset / timeline guidance
  • Use-case & subscription disclosure
  • Competitive repositioning
Product: change required
  • Formulation adjustments
  • Ingredient substitution
  • Material or packaging upgrade
Ops: process fixes
  • 3PL packaging spec
  • Carrier damage tracking
  • Return / refund flow

Marketing-fixable issues (listing copy, claim accuracy, onset guidance) consistently accounted for 40-55% of negative reviews across our 7-brand sample. The product itself usually didn't change.

Catch what changed last month
Listing accuracy
Product
Ops
60% 45% 30% 15% 0% Jan Feb Mar Apr May Jun Jul Ops spike: damaged packaging (3×)

Listing accuracy stays roughly constant; ops spikes appear in the month they happen. The April packaging spike was traced to a new 3PL and resolved by July.

Priority Action Table Owner + root cause per issue
P0
Adverse reaction reports in reviews
Immediate: ingredient & allergen disclosure on listing and packaging
Safety
HIGH
Core use-case mismatch: listing over-promises
Owner: Marketing. Rewrite listing copy to remove contested claims.
↑ Rising
HIGH
Timeline expectation gap
Owner: Content. Add onset guidance to listing & A+ content.
Stable
MED
Damaged or incomplete on arrival
Owner: Ops. Investigate 3PL packaging spec and carrier damage rates.
↑ Rising
LOW
Refund & return friction
Owner: Ops. Process improvement, not a product quality issue.
↓ Falling
The Full Analysis Includes
Listing claim accuracy audit: every Amazon bullet validated against real review evidence
Root cause decomposition: marketing fix vs. product fix vs. ops fix, per complaint category
Safety signal detection: low-frequency, high-severity issues flagged regardless of review count
Month-over-month trend tracking: catch what got worse this month before it becomes a pattern
Voice of Customer quotes: exact customer language for ad copy and listing rewrites
Revenue impact model: personalized to your product's price and volume, per 0.1★ improvement
Competitor benchmark: side-by-side on ratings, complaint patterns, and trajectory
90-day measurement framework: baselines and targets so you know if it's working
How It Works

From your Amazon link
to your action plan.

Share your link, get back a prioritized report with the actions that move your rating.

01

Gather Reviews

Drop in your Amazon URL. Most review platforms no longer provide complete review data; Sentopi collects every written review automatically. Nothing for you to do.

Full dataset, not a sample
02

Break it Down into Actionable Categories

Every review is categorized by root cause, scored by volume, severity, and fixability, then checked against your listing claims.

Product, ops, or marketing
03

Your Ranked To-Do List, Ready to Act On

Every fix comes out pre-assigned to product, ops, or marketing with a revenue number attached. No interpretation needed; your team knows exactly what to do and what it's worth.

No interpretation needed

Ready to see what your rating gap is costing you?

Get My Free 48hr Report →
Pricing

Simple pricing,
serious insights.

Everything your team needs to turn reviews into a higher rating.

Plans starting at
$149 /month
Priority-scored action plan
Full review dataset (exportable)
Revenue impact modeling
Month-over-month trend tracking

Your first report is free
The free report shows you the opportunity: your top complaint drivers, what's causing 1-stars, and what each star improvement is worth in revenue. The full analysis shows you how to get there: specific actions with owner assignments, competitor benchmarks, and month-over-month trend tracking.
Get My Free Report →
Get Started

Ready to see what's driving your 1-stars?

Drop your Amazon link. We'll build your analysis from 100 reviews and deliver it within 48 hours. Free, no commitment.

Get My Free 48hr Report
Free for your first product. Delivered within 48 hours.
We'll build your rating report from 100 reviews of this product.
Your free report shows you the opportunity. The full analysis shows you how to get there.