Amazon review intelligence

Stop guessing.
Start listening.

Your reviews already know how to raise your rating.

We analyze every Amazon review for your product and deliver a prioritized action plan. The listing fixes, product changes, and safety alerts your team needs to reach 4+ stars and convert more customers.

Every review
All customer review data, nothing filtered out
Root cause, not just symptoms
Marketing fix vs. product fix vs. ops fix
4+ star path
Clear rating target with actions to get there
Revenue impact modeled
What each star improvement is worth in dollars
Analyze Impact Now →
The Problem

You already know something is off.
You just don't know where to start.

Your star rating is stuck and you don't know which complaint categories are actually driving 1-stars.

You know there are listing accuracy issues, but reading hundreds of reviews to find them isn't how you're spending your week.

Your team debates whether problems are product, ops, or marketing — with no data to settle it.

Sentopi reads every review so you don't have to. Then tells you exactly what to fix first.
Sample: Complaint Root Cause Breakdown Illustrative
Listing over-promise
~46%
True product failure
~31%
Ops / fulfillment
~14%
Timeline expectation
~9%

Nearly half of negative reviews are fixable with listing copy changes — no product reformulation required. Knowing which half is the entire game.

Sample Insights

An executive-ready report your team
can act on the same day.

Every deliverable is built around one question: what do we fix first, who owns it, and how does it move our rating?

Issue Buckets: Share of Negative Reviews Over Time Sample output
Product Quality
Operational Issues
Customer Support

Spikes tell you when something broke. The April jump in Operational issues signals a fulfillment or packaging problem that needs investigation before it compounds. Seeing these trends before they show up in your star rating is the whole point.

Priority Action Table Owner + root cause per issue
P0
Adverse reaction reports in reviews
Immediate: ingredient & allergen disclosure on listing and packaging
Safety
HIGH
Core use-case mismatch — listing over-promises
Owner: Marketing — rewrite listing copy to remove contested claims
↑ Rising
HIGH
Timeline expectation gap
Owner: Content — add onset guidance to listing & A+ content
Stable
MED
Damaged or incomplete on arrival
Owner: Ops — investigate 3PL packaging spec and carrier damage rates
↑ Rising
LOW
Refund & return friction
Owner: Ops — process improvement, not a product quality issue
↓ Falling
Every Report Includes
Listing claim accuracy audit — every Amazon bullet validated against real review evidence
Root cause decomposition — marketing fix vs. product fix vs. ops fix, per complaint category
Safety signal detection — low-frequency, high-severity issues flagged regardless of review count
Trend velocity — which complaint categories are rising and how fast
Voice of Customer quotes — exact customer language for ad copy and listing rewrites
Revenue impact model — personalized to your product's price and volume, per 0.1★ improvement
Competitor benchmark — side-by-side on ratings, complaint patterns, and trajectory
90-day measurement framework — baselines and targets so you know if it's working
How It Works

From your Amazon link
to your action plan.

Submit your product, get back a prioritized report with the actions that move your rating.

1

Submit your product

Drop in your Amazon product link. Every written review, 1 star through 5 stars, is collected and processed. No manual work on your end.

Full dataset, not a sample
2

Reviews get analyzed

Every review is categorized by root cause, scored by volume, severity, and fixability, then checked against your listing claims. Safety signals and rising trends are flagged automatically.

Deterministic, auditable
3

Get your report

Receive an interactive insight report with your priority action plan, revenue impact model, trend charts, and a walkthrough to align your team.

Quick turnaround

Ready to see what your reviews are telling you?

Request a Demo →

See what your reviews
are costing you.

Request a demo and we'll walk through a live analysis on your Amazon product — your actual reviews, your listing claims, your path to a higher rating.

Full analysis of your product — every review, not a sample
Listing claim audit — see which bullets are driving your 1-stars
Revenue model — personalized to your price and sales volume
20-minute walkthrough — no commitment
Request a Demo
We'll reach out within one business day.
Got a product in mind? Drop the link and we'll come prepared.
No spam, ever. We'll reach out within one business day.